Content Creator · Finland · Instagram

The
Jonera

Discipline, movement, and real life — documented as it happens. 1.3M views in 30 days, no ads, no shortcuts.

Work Together
1.3M
Views · 30 Days
Jon — TheJonera
Shaolin Temple, China

About

Jon.
Rebuilding
Through Motion.

I'm Jon. 21, from Finland. I knew early on that a normal path wasn't for me — office, routine, repeat. So I didn't take it. I've spent the last few years training seriously: 8 years of boxing, Muay Thai in Thailand, Jiu-Jitsu, and a month living inside a Shaolin Kung Fu temple in China training six hours a day. Not for content. Because I wanted to see what I was made of. The camera came along because the journey was worth documenting. Now I'm fully committed — travelling, training, building. I know exactly where I'm going and I'm moving every day to get there. If that energy is something your brand wants to be part of, I'm open to talking.

MMA · Martial Arts Discipline Lifestyle Travel Self-Development Finland → World

Analytics — Verified · May 2026

The numbers
from last month.

1.3M
Views in 30 Days
94.4% non-follower reach
950K
Single Reel Peak
740K accounts reached
34s
Avg Watch Time
On viral content
2.5K
Followers from 1 Reel
Organic · No ads

Audience Breakdown

Who's in the room.

Top Countries

United States
21.5%
Finland
10.8%
India
9.4%
UK
4.3%
Türkiye
17.6%

Gender & Age

Men
77.6%
Women
22.4%
Age 18–24
42.8%
Age 25–34
40.0%
Age 35–44
8.3%
Staff training with Shaolin master
Training at temple
Training
City at night
Jon in the mountains

What I Create

What I make.

01
UGC Videos

Short vertical videos shot and edited to feel native to the feed. Product placement that doesn't interrupt — it fits.

02
Instagram Reels

Reels built to hold attention from the first second. The kind that get saved, shared, and pushed by the algorithm to people who've never heard of your brand.

03
Product Integration

Your product used in a real context — training, morning routine, travel, daily life. Not staged. Not obvious. Just part of the day.

04
Brand Storytelling

A series of clips that tell one story — something with a beginning, a feeling, and a reason to remember your brand.

05
Routine / Lifestyle Content

Morning routines, training sessions, meal prep, skincare — whatever fits the brand, shown inside the daily life people are trying to build for themselves.

06
Travel + Location Content

Shot in real locations, not studios. The background does half the work.

Why TheJonera

Why it works.

◈
The reach is earned

950K views on one reel. 96.7% non-followers. Nothing paid, nothing boosted. The algorithm pushed it because people actually watched it — 34 seconds average on a short-form video. That doesn't happen by accident.

◈
The right demographic

77.6% men. 82.8% between 18 and 34. Spread across the US, Europe, and beyond. An audience that spends money on training, wellness, appearance, and self-improvement.

◈
The content is real

I spent a month inside a Shaolin temple in China. Trained six hours a day, documented all of it. The audience follows because they trust what they're seeing. When a brand is part of that world, the trust carries over.

◈
Calm content performs

This audience doesn't respond to loud, hyped-up ads. They respond to something that feels real and looks considered. The content works organically — which means it works even better when used as paid media.

Brand Fit

Brands that fit.

The people watching live this lifestyle. They train, they travel, they care about what they put in and on their body. The brands that speak to that are the ones worth working with.

Supplement Brands Wellness & Health Martial Arts Gear Apparel & Clothing Skincare for Men Tea & Adaptogens Productivity Tools Travel Gear Fitness Equipment Lifestyle Accessories Nootropics Cold Plunge / Recovery Skincare Cooking & Food

Collaboration Options

Rates.
Straightforward.

Everything comes with full usage rights, delivered vertical.

Starter
€150–250

One video. Good starting point if you want to see how the content feels before committing to more.

  • 1 × short-form vertical video (30–60s)
  • 1 round of revisions
  • Full usage rights
  • 7-day turnaround
Most Popular
Content Pack
€400–700

A proper batch — different hooks, different cuts. Enough to test what works and use across platforms.

  • 3–5 × short-form videos
  • Multiple hook variations
  • B-roll clips for brand use
  • Full usage rights
  • 2 rounds of revisions
Monthly Retainer
€800–1500

An ongoing arrangement. Consistent content every month, better brand integration, and you get treated as a priority.

  • 6–10 × videos per month
  • Brand story arc development
  • Priority turnaround
  • Monthly content strategy call
  • Unlimited usage rights

Posting rights (with creator tag) are priced separately. Custom quotes for travel shoots or longer series. Rates are early — they increase as the audience grows.

For Brands

Brand deal material.

Content built for collaborations — product-ready, brand-safe, made to perform as organic posts or paid media.

Varusteleka
COMING SOON
BRAND DEAL
COMING SOON
BRAND DEAL
COMING SOON

Sample brand content in production → @thejonera

Personal Content

Lifestyle & travel.

My own content — the reels that built the audience. Real numbers, real reach. Tap to watch.

Viral Kung Fu Journey
Viral Kung Fu Journey
950K
Training Montage
Training Montage
41.7K
Aesthetic Temple Training
Aesthetic Temple Training
21K
Home Discipline Routine
Home Discipline Routine
WATCH

More on Instagram → @thejonera

Brands I've Worked With

Collaborations.

VARUSTELEKA
Finland · Est. 2003

One of Europe's largest tactical gear and outdoor stores. Designs its own products for military operators, outdoors people, and anyone who needs gear that actually holds up. Ships worldwide from Helsinki.

What I'm creating

Two cinematic videos wearing their full kit in the outdoors, plus four supporting Instagram stories driving traffic straight to their shop. Content built to connect their brand with an active, outdoor lifestyle — naturally, without it feeling like an ad.

Next collaboration
coming soon.

Next collaboration
coming soon.

Want to
work together?

If the fit makes sense, reach out. I keep things simple — no long back-and-forth, just good content made properly. I reply within 24 hours.

thejonera@gmail.com @thejonera · Instagram ↗